VISUAL STORIES · VIDEO · ORIGINAL CONTENT · DIGITAL
creative direction · production · team leadership · collaboration · global
Michael Santorelli is accomplished in leading, directing, and producing dynamic, high impact, newsworthy campaigns for fast-paced, aggressive growth organizations. His hands-on experience working with Fortune 100 companies, big brands, celebrities, executives, products, and politicians makes him an indispensable asset to companies in need of leadership in the area of compelling digital and broadcast content for cross platform distribution and social consumption.
Recognized by ‘Forbes’ magazine as a leader in creating marketing and advertising content for the digital market, Michael has a keen sense for developing creative and producing branded initiatives with the intent of maximizing it’s life span and reaching a greater audience. Additionally, he is able leverage his background and experiences to direct and produce visual stories across a wide spectrum new and emerging platforms and technologies, as well as more traditional broadcast platforms.
Michael is known for an effective, collaborative, and engaged approach to team and vendor management and communication. His experience rallying large, multifaceted internal and external teams has prepared him well to create an environment focused on teamwork and camaraderie. This is coupled with his exceptional skills in partnering successfully with multiple agencies, celebrity talent and CEO's, while handling corporate and marketing relationships in high intensity performance situations.
Michael has held executive leadership positions at HP, Salesforce and Amazon in creative direction and production for marketing & advertising. Prior to these experiences, he gained significant leadership and business experience building two different multi-million dollar agencies delivering large-scale marketing, PR & advertising campaigns for clients such as PepsiCo, The Rolling Stones, Tommy Hilfiger, Coach, Home Depot, Yahoo and Giorgio Armani.